Now, the ultimate video game company – EA has announced plans that they want to join in the market, competing head to head with Nintendo Wii console. Known as EA SPORTS Active, it is most likely available in the stores in March and cost US$60.
It’s a good news to those exercising in the park or if you’re “playing” with your Wii Fit in front of your TV. Wii Fit was so successful that it sold over 8.76 million units of its exercising game console worldwide as of Sep 30 2008, after it was launched in Japan a year ago.
“EA SPORTS Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA SPORTS. As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA SPORTS Active costs less than a gym membership, it provides a variety of exercises unlike a one dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD — this is a true fitness revolution and a space in which we intend to be leaders.”
‘We have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience,’ EA Sports president Peter Moore said.
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